![]() When Zeto started looking for a restaurant building in 2018, Hirmez offered him a less-risky solution. He always made great meals for me and our friends and he always talked about opening his own restaurant.” “I would always go to his house and he’d be cooking Wagyu this and Wagyu that. ![]() “He has always had a passion for cooking,” Hirmez said. One of those friends was Steven Hirmez, who owns The Bottle House. From an early age, he loved to cook and became known among his friends for his barbecuing expertise. When he was 11, his family moved to San Diego’s East County where as a teen he started working in the family business, selling paging devices and later running his own business selling cellphones in bulk. Zeto was born and raised in an Iraqi Chaldean neighborhood of Detroit. Several regulars on Saturday said that Zeto always greets local customers by name, he knows most of their usual orders and he sets treats aside for their dogs. And whenever he’s not making food, Zeto is also in the parking lot talking to his customers. Now, all customer orders are taken and delivered by an employee in the parking lot with a hand-held point-of-sale tablet. Zeto said he realized almost immediately after opening Shawarma Guys last January that he needed to get out of the truck to meet his customers face to face. In the past year, it has also been rated the best food truck in California by Redbook and Yelp, and San Diego Magazine named it the city’s best Mediterranean food truck in 2019. “It’s an awesome business, and he’s a really great and humble guy.”Įarning the Yelp award is just the latest honor for Shawarma Guys. He makes sure to add his signature touch to everything,” Wurst said. That really speaks volumes to why it’s run so well and people love it so much. “Very rarely will you visit Shawarma Guys and not see him there. Wurst said Zeto epitomizes the family service ethos. Bibi, a Korean fast-casual restaurant in Oceanside that opened last June.ĭanny Wurst, a San Diego community manager for Yelp, said the reason mom-and-pop shops are so heavily represented on the annual list is that they treat their customers like family, and that welcoming environment prompts customers to share their experiences online. 9 is Soichi Sushi in University Heights, an omakase-style fine-dining Japanese restaurant opened last March by former Sushi Tadakoro chef Soichi Kadoya. Two other San Diego County restaurants also made this year’s list. (Hayne Palmour IV/The San Diego Union-Tribune)
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